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Bulgarian Ministry of Tourism

How do you break the Sunny Beach cliché? By venturing beyond the coast – into mountain villages, hidden backstreets, and kitchens where Bulgaria’s real heart beats.

Expertise

Public RelationsSocial Media

Bulgarian Ministry of Tourism

  • Description

    The Challenge

    Think Bulgaria is all about sun and sand? Think again. Rich culture, striking architecture, and adventure await. Our mission was to reveal the real Bulgaria.

    Our Solution

    We organised three FAM trips for bloggers, journalists, and tour operators – from mountain trails to coastal towns, from local cuisine to city life. The result: 3.5 million blog readers, 6 million social impressions, 2 million print readers, and seven new tour operators now selling Bulgaria.

Let’s take your brand out of office.
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